Benefits of Video

As the old saying goes, "a picture is worth a thousand words." In today's media-savvy world, nothing temps and tantalizes a potential client like a well-crafted promotional video. With smart scriptwriting, captivating testimonials, sharp interviews, fantastic pictures and sound, and excellent production values, a promotional video is perhaps the most important investment a company can make to "seal the deal" and increase its bottom line.

Indeed, more and more companies are turning to short, promotional videos that can be posted online and distributed freely. The increase in online videos corresponds directly with the big increases in online video watching.

Future of Video

The numbers continue to grow. Americans watched 12.7 billion online videos in November 2008, an increase of 34% versus a year ago, according to a January 5, 2009 report by market researcher comScore.

No longer are videos only expected on the website of large Fortune 500 companies, even small and mid-sized businesses are expected to have website videos featuring their products, services, and their unique company story. Websites that don't include videos will soon be left behind.

Quite simply, online videos and rich media have become a crucial tool for any business. By teaming up with PreviewMe.tv, businesses can take advantage of the cost-effective and lucrative opportunities online videos really offer. With costs coming down and return on investment high, video is enjoying increasing use to create a communication channel with customers and prospects.

Recent Findings

Americans are spending more time online, on both a daily and weekly basis. At-home access far outstripped at-work access time in 2008, according to Harris Interactive. Expect both trends to continue in 2009, as a hefty percentage of unemployed people use the Internet to find jobs or additional training or education, and adults who are worried about the economic and international news check in more frequently.

Since 2001, the average amount of time US adults spent online per week doubled, from 7 hours to 14 hours.

Online video can bring your products to life in a way that static images and text can't, often providing the final push a consumer needs to make a purchase. No wonder the number of online shoppers who watch retail videos grew 40% in a year, according to a report by eMarketer.com.